INTERNAL USE ONLY

Weekly SEO Maintenance Routine

Systematic checklist for maintaining #1 Nevada insurance authority status

Weekly Schedule

Monday: GSC Coverage + Indexing Check
Tuesday: Schema + Metadata Validation
Wednesday: Internal Links + 404 Scan
Thursday: CTA + Conversion Verification
Friday: Performance + Core Web Vitals
Monthly: Content Refresh + Competitive Analysis

Monday: GSC Coverage Check

Google Search Console monitoring

Index Coverage Report

  1. Log into Google Search Console → Coverage tab
  2. Check "Error" section — should be ZERO errors
  3. Review "Excluded" pages — verify intentional (admin, test pages)
  4. Verify all pillar pages indexed (auto, home, renters, life, business)
  5. Check all calculator tools indexed
  6. Verify new pages from last week are discovered/indexed
⚠️ IF ERRORS FOUND:
  • Server errors (5xx) → Contact hosting immediately
  • 404 errors → Fix broken internal links
  • Soft 404s → Add real content or noindex
  • Redirect chains → Fix to direct 301s

Performance Trends

  1. Check "Performance" tab → Compare last 7 days vs. prior 7 days
  2. Review top queries — any new high-volume keywords ranking?
  3. Check top pages — traffic stable or growing?
  4. Look for sudden drops (>20%) — investigate immediately
  5. Identify pages ranking 4-10 → optimization opportunities

Sitemap Validation

  1. Visit valleywestinsurance.services/sitemap.xml
  2. Verify all indexable pages present
  3. Check no test/draft pages included
  4. Confirm canonical URLs only (no duplicates)
  5. GSC → Sitemaps → check submitted vs indexed count

Tuesday: Schema + Metadata

Structured data validation

Schema Validation

  1. Use Google Rich Results Test (search.google.com/test/rich-results)
  2. Test 5 random pages weekly (rotate through all pages monthly)
  3. Verify each page has correct schema:
    • Organization schema on homepage
    • LocalBusiness schema on contact/about
    • FAQPage schema on FAQ sections
    • Breadcrumb schema on all pages
    • Article schema on blog/guides
    • WebApplication schema on calculator tools
  4. Fix any errors before next day

Metadata Audit

  1. Check 10 pages for proper metadata:
    • Title tag: 50-60 characters, includes primary keyword
    • Meta description: 150-160 characters, compelling + CTA
    • Canonical tag: self-referential, correct URL
    • OG tags: title, description, image, URL
    • Twitter card tags present
  2. No duplicate titles across pages
  3. No missing descriptions

Technical Tags

  1. Verify <html lang="en-US"> on all pages
  2. Check robots meta: index,follow on public pages
  3. Confirm noindex on admin/utility pages
  4. Verify viewport meta tag present

Wednesday: Internal Links + 404s

Link integrity check

Broken Link Scan

  1. Use Screaming Frog or Sitebulb (crawl full site)
  2. Identify all 404 errors
  3. Fix broken internal links immediately
  4. Set up 301 redirects for moved pages
  5. Check external links (mark broken ones for replacement)
✓ TARGET:

Zero 404 errors on internal links. External link breakage <5%.

Internal Link Health

  1. Verify pillar pages have 8-12 internal links each
  2. Check calculator tools link to relevant guides
  3. Ensure data studies link to quote page
  4. Confirm homepage links to all main hubs
  5. Review anchor text diversity (natural variation)
  6. No orphan pages (pages with zero incoming links)

Redirect Chains

  1. Identify any redirect chains (A→B→C)
  2. Consolidate to direct redirects (A→C)
  3. Check no redirect loops
  4. Verify 301 (not 302) for permanent moves

Thursday: CTA + Conversion Check

Lead generation verification

CTA Presence Audit

Every indexable page MUST have:

  1. Hero CTA (above fold) → /insurance-quote
  2. Mid-content CTA → /insurance-quote
  3. End-of-page CTA card → /insurance-quote
  4. Mobile sticky CTA bar (mobile only) → /insurance-quote
  5. Desktop quick actions bar → /insurance-quote
⚠️ ACTION:

Test 10 random pages. If any missing CTAs, add immediately.

Quote Form Testing

  1. Visit /insurance-quote directly
  2. Test form submission (use test data)
  3. Verify email arrives correctly
  4. Check all form fields working
  5. Test on mobile + desktop
  6. Confirm anti-spam working (honeypot, rate limit)
  7. Verify form validation messages clear

Contact Info Accuracy

  1. Verify phone number clickable: (702) 262-9900
  2. Check office hours accurate: Mon-Fri 9AM-5PM
  3. Confirm email address working
  4. Test all contact methods

Friday: Performance + Core Web Vitals

Speed and UX monitoring

PageSpeed Insights Check

  1. Test homepage + 3 key landing pages
  2. Run mobile + desktop tests
  3. Check Core Web Vitals scores:
    • LCP (Largest Contentful Paint): <2.5s
    • FID/INP (Interaction to Next Paint): <200ms
    • CLS (Cumulative Layout Shift): <0.1
  4. Mobile score target: >90
  5. Desktop score target: >95

Mobile Experience Test

  1. Test 5 pages on real mobile device
  2. Verify mobile sticky CTA working
  3. Check touch targets adequate (>48x48px)
  4. Confirm no horizontal scrolling
  5. Test all interactive elements (calculators, forms)
  6. Verify text readable without zoom

Image Optimization Check

  1. Verify images have alt text
  2. Check images properly sized (not oversized)
  3. Confirm lazy loading on below-fold images
  4. LCP image preloaded where needed

Monthly: Strategic Review

Content refresh + competitive analysis

Content Refresh Priority

  1. Update "Last updated" dates on refreshed pages
  2. Refresh data in cost study (quarterly)
  3. Update calculator assumptions if needed
  4. Add new FAQs based on user questions
  5. Expand thin content pages (>1500 words)

Competitive Analysis

  1. Check competitor rankings for target keywords
  2. Analyze any new competitor content
  3. Identify content gaps to fill
  4. Review backlink opportunities

New Content Planning

  1. Plan next 4 weeks of content (2 pages/week)
  2. Research keyword opportunities
  3. Identify linkable asset opportunities
  4. Schedule PR outreach if applicable